Addiction Blog Rebrand & Website Redesign

Overview
Addiction Blog's mission is to inform and connect families and individuals struggling with addiction. Through its website and blogs, it hopes to educate, and help reduce the stigma associated with talking about the disease of addiction.
Client
Addiction Blog
Deliverables
Digital
Infographic
Non-profit

Addiction Blog Rebrand & Website Redesign

Overview
Addiction Blog's mission is to inform and connect families and individuals struggling with addiction. Through its website and blogs, it hopes to educate, and help reduce the stigma associated with talking about the disease of addiction.
Client
Addiction Blog
Deliverables
Identity Design
Logo Design
Web Design

Logo Refresh

Adjustments were made to the colors and typeface of the logo, resulting in a cleaner and bolder presence. We ultimately wanted to retain the overall look and feel of the logo, minimizing any loss of brand recognition.

old logo
new logo

Website Redesign

For the website, we felt it needed to be bolder and really make a statement. A chunkier typeface, and incorporating the new brand colors into the illustrations created a strong and commanding presence.

previous site layout/design -vs- new site layout/design

Addiction Blog Rebrand & Website Redesign

Overview
Addiction Blog's mission is to inform and connect families and individuals struggling with addiction. Through its website and blogs, it hopes to educate, and help reduce the stigma associated with talking about the disease of addiction.
Client
Addiction Blog
Deliverables
Brochure Design
Signage
Print Design

Addiction Blog Rebrand & Website Redesign

Overview
Addiction Blog's mission is to inform and connect families and individuals struggling with addiction. Through its website and blogs, it hopes to educate, and help reduce the stigma associated with talking about the disease of addiction.
Client
Addiction Blog
Deliverables
Branding
Brochure Design
Stationery Design

General Brochure

One of the first orders of business was to create a brochure that provided an overview of Vogue Recovery, all they offer, and how they help. For the creative direction, we chose to use images of the beautiful natural landscapes found in the western states of Arizona, Nevada and California, where their facilities are located.

Veterans Brochure

Our veterans are a very special part of our population. Vogue Recovery provides a Veterans program that is unique to their needs. When they asked us to create a brochure that outlined the program, we wanted to make sure it was as true to the Veteran culture as it could be. Representing the diversity found in the armed forces was important. Small touches such as using "military time" on the sample schedule were key to helping establish trust early on, so veterans who received this brochure knew this program understood them.

Addiction Blog Rebrand & Website Redesign

Overview
Addiction Blog's mission is to inform and connect families and individuals struggling with addiction. Through its website and blogs, it hopes to educate, and help reduce the stigma associated with talking about the disease of addiction.
Client
Addiction Blog
Deliverables
Branding
Landing Page Design
Logo Design

Inspirations
& Styles

Collecting information from the client during the discovery meeting is critical for a project's success. Learning of the vision for the expansion of the golf course and it's new offerings was vast and exciting. Arguably the stage of the project that's the most fun, developing mood boards from all of the notes taken during the meeting allows us to present the client with the various creative directions we could possibly approach the project from, before getting directly into any deliverables for the project.

Founding Member
Badge

With the history and legacy of the golf course, creating a special offering for their founding members was an important part of this project. Promotions targeting these longtime members was a large part of the marketing campaign. We felt a way to honor them was to create a unique badge that would honor them and their lasting support.

Landing Pages

With so many people, corporations, and businesses moving to the area, Cheekwood wanted to make sure people knew they were here, and part of the community these people lived and worked in. To increase exposure, we created a series of landing pages targeting a variety of segments, offering each segment a unique discount.

Addiction Blog Rebrand & Website Redesign

Overview
Addiction Blog's mission is to inform and connect families and individuals struggling with addiction. Through its website and blogs, it hopes to educate, and help reduce the stigma associated with talking about the disease of addiction.
Client
Addiction Blog
Deliverables
Branding
Web Design
Logo Design

Style Guide

How can design aid in the effectiveness of the site? This project began with trying to understand the mindset of the target audience this site will serve... mothers & wives, seeking information to help them understand an addiction that may have a child or spouse in its grips.

Thinking of the fear and stress one might feel in this situation, trying to learn about a world they may have never been exposed to, we felt it was important to create an environment that was calming, but did not lose the sense of urgency needed to fight addiction. This approach determined our choice of fonts and the color palette developed.

The New Website

Our approach to redesigning the website was to make sure the content was the focal point. Users are here to get information on how best to help a loved one. We felt the layout and design should accentuate the content subtly, and not overpower it.

Optimized for
Mobile

It was critical the experience on mobile was equal to the experience on desktop. We allowed the same approach to drive how we optimized for mobile... content being the focus, design and layout only accentuating the information the user needs.

The Ad Sets

Our approach to creating the ad sets was to ensure a connection with the branding of the site overall. Messaging that was direct and to the point. Convey a sense of urgency, as well as reassure the user they are not alone and a professional is waiting to help.

Addiction Blog Rebrand & Website Redesign

Overview
Addiction Blog's mission is to inform and connect families and individuals struggling with addiction. Through its website and blogs, it hopes to educate, and help reduce the stigma associated with talking about the disease of addiction.
Client
Addiction Blog
Deliverables
Identity Design
Logo Design
Stationery Design

Addiction Blog Rebrand & Website Redesign

Overview
Addiction Blog's mission is to inform and connect families and individuals struggling with addiction. Through its website and blogs, it hopes to educate, and help reduce the stigma associated with talking about the disease of addiction.
Client
Addiction Blog
Deliverables
Brochure Design
Collateral
Print Design