2024 Global Exchange Conference Booth

Overview
Paramount Wellness Retreat, an addiction treatment provider, hired us to create their presence at the 2024 Global Exchange Conference in Orlando. We designed and managed the full tradeshow experience, from light boxes and flooring to brochures and swag, with a layout that let multiple reps engage visitors at once. The client called it the best booth at the conference.
Client
Paramount Wellness Retreat
Deliverables
Digital
Infographic
Non-profit

2024 Global Exchange Conference Booth

Overview
Paramount Wellness Retreat, an addiction treatment provider, hired us to create their presence at the 2024 Global Exchange Conference in Orlando. We designed and managed the full tradeshow experience, from light boxes and flooring to brochures and swag, with a layout that let multiple reps engage visitors at once. The client called it the best booth at the conference.
Client
Paramount Wellness Retreat
Deliverables
Identity Design
Logo Design
Web Design

Logo Refresh

Adjustments were made to the colors and typeface of the logo, resulting in a cleaner and bolder presence. We ultimately wanted to retain the overall look and feel of the logo, minimizing any loss of brand recognition.

old logo
new logo

Website Redesign

For the website, we felt it needed to be bolder and really make a statement. A chunkier typeface, and incorporating the new brand colors into the illustrations created a strong and commanding presence.

previous site layout/design -vs- new site layout/design

2024 Global Exchange Conference Booth

Overview
Paramount Wellness Retreat, an addiction treatment provider, hired us to create their presence at the 2024 Global Exchange Conference in Orlando. We designed and managed the full tradeshow experience, from light boxes and flooring to brochures and swag, with a layout that let multiple reps engage visitors at once. The client called it the best booth at the conference.
Client
Paramount Wellness Retreat
Deliverables
Creative & Art Direction
Print & Marketing Collateral Art Direction
Design & Layout
Project Management

2024 Global Exchange Conference Booth

Overview
Paramount Wellness Retreat, an addiction treatment provider, hired us to create their presence at the 2024 Global Exchange Conference in Orlando. We designed and managed the full tradeshow experience, from light boxes and flooring to brochures and swag, with a layout that let multiple reps engage visitors at once. The client called it the best booth at the conference.
Client
Paramount Wellness Retreat
Deliverables
Creative & Art Direction
Print & Marketing Collateral Art Direction
Design & Layout
Project Management

2024 Global Exchange Conference Booth

Overview
Paramount Wellness Retreat, an addiction treatment provider, hired us to create their presence at the 2024 Global Exchange Conference in Orlando. We designed and managed the full tradeshow experience, from light boxes and flooring to brochures and swag, with a layout that let multiple reps engage visitors at once. The client called it the best booth at the conference.
Client
Paramount Wellness Retreat
Deliverables
Creative & Art Direction
Print & Marketing Collateral Art Direction
Design & Layout
Project Management

2024 Global Exchange Conference Booth

Overview
Paramount Wellness Retreat, an addiction treatment provider, hired us to create their presence at the 2024 Global Exchange Conference in Orlando. We designed and managed the full tradeshow experience, from light boxes and flooring to brochures and swag, with a layout that let multiple reps engage visitors at once. The client called it the best booth at the conference.
Client
Paramount Wellness Retreat
Deliverables
Art Direction
Web Design
SEO
Copywriting
Animation
Video

2024 Global Exchange Conference Booth

Overview
Paramount Wellness Retreat, an addiction treatment provider, hired us to create their presence at the 2024 Global Exchange Conference in Orlando. We designed and managed the full tradeshow experience, from light boxes and flooring to brochures and swag, with a layout that let multiple reps engage visitors at once. The client called it the best booth at the conference.
Client
Paramount Wellness Retreat
Deliverables
Branding
Brochure Design
Stationery Design

General Brochure

One of the first orders of business was to create a brochure that provided an overview of Vogue Recovery, all they offer, and how they help. For the creative direction, we chose to use images of the beautiful natural landscapes found in the western states of Arizona, Nevada and California, where their facilities are located.

Veterans Brochure

Our veterans are a very special part of our population. Vogue Recovery provides a Veterans program that is unique to their needs. When they asked us to create a brochure that outlined the program, we wanted to make sure it was as true to the Veteran culture as it could be. Representing the diversity found in the armed forces was important. Small touches such as using "military time" on the sample schedule were key to helping establish trust early on, so veterans who received this brochure knew this program understood them.

2024 Global Exchange Conference Booth

Overview
Paramount Wellness Retreat, an addiction treatment provider, hired us to create their presence at the 2024 Global Exchange Conference in Orlando. We designed and managed the full tradeshow experience, from light boxes and flooring to brochures and swag, with a layout that let multiple reps engage visitors at once. The client called it the best booth at the conference.
Client
Paramount Wellness Retreat
Deliverables
Branding
Landing Page Design
Logo Design

2024 Global Exchange Conference Booth

Overview
Paramount Wellness Retreat, an addiction treatment provider, hired us to create their presence at the 2024 Global Exchange Conference in Orlando. We designed and managed the full tradeshow experience, from light boxes and flooring to brochures and swag, with a layout that let multiple reps engage visitors at once. The client called it the best booth at the conference.
Client
Paramount Wellness Retreat
Deliverables
Branding
Web Design
Logo Design

Style Guide

How can design aid in the effectiveness of the site? This project began with trying to understand the mindset of the target audience this site will serve... mothers & wives, seeking information to help them understand an addiction that may have a child or spouse in its grips.

Thinking of the fear and stress one might feel in this situation, trying to learn about a world they may have never been exposed to, we felt it was important to create an environment that was calming, but did not lose the sense of urgency needed to fight addiction. This approach determined our choice of fonts and the color palette developed.

The New Website

Our approach to redesigning the website was to make sure the content was the focal point. Users are here to get information on how best to help a loved one. We felt the layout and design should accentuate the content subtly, and not overpower it.

Optimized for
Mobile

It was critical the experience on mobile was equal to the experience on desktop. We allowed the same approach to drive how we optimized for mobile... content being the focus, design and layout only accentuating the information the user needs.

The Ad Sets

Our approach to creating the ad sets was to ensure a connection with the branding of the site overall. Messaging that was direct and to the point. Convey a sense of urgency, as well as reassure the user they are not alone and a professional is waiting to help.

2024 Global Exchange Conference Booth

Overview
Paramount Wellness Retreat, an addiction treatment provider, hired us to create their presence at the 2024 Global Exchange Conference in Orlando. We designed and managed the full tradeshow experience, from light boxes and flooring to brochures and swag, with a layout that let multiple reps engage visitors at once. The client called it the best booth at the conference.
Client
Paramount Wellness Retreat
Deliverables
Identity Design
Logo Design
Stationery Design

2024 Global Exchange Conference Booth

Overview
Paramount Wellness Retreat, an addiction treatment provider, hired us to create their presence at the 2024 Global Exchange Conference in Orlando. We designed and managed the full tradeshow experience, from light boxes and flooring to brochures and swag, with a layout that let multiple reps engage visitors at once. The client called it the best booth at the conference.
Client
Paramount Wellness Retreat
Deliverables
Brochure Design
Collateral
Print Design

2024 Global Exchange Conference Booth

Overview
Paramount Wellness Retreat, an addiction treatment provider, hired us to create their presence at the 2024 Global Exchange Conference in Orlando. We designed and managed the full tradeshow experience, from light boxes and flooring to brochures and swag, with a layout that let multiple reps engage visitors at once. The client called it the best booth at the conference.
Client
Paramount Wellness Retreat
Deliverables
Brochure Design
Collateral
Print Design

2024 Global Exchange Conference Booth

Overview
Paramount Wellness Retreat, an addiction treatment provider, hired us to create their presence at the 2024 Global Exchange Conference in Orlando. We designed and managed the full tradeshow experience, from light boxes and flooring to brochures and swag, with a layout that let multiple reps engage visitors at once. The client called it the best booth at the conference.
Client
Paramount Wellness Retreat
Deliverables
Creative & Art Direction
Print & Marketing CollateralArt Direction
Web Design
Copywriting
Social Media Strategy & Management
Email Marketing & Automation
Fractional Marketing Leadership