CHADD / Pfizer

What Is ADHD? Infographic

Children and Adults with Attention-Deficit/Hyperactivity Disorder (CHADD) was founded in 1987 in response to the frustration and sense of isolation experienced by parents and their children with ADHD. In a combined effort between CHADD and Pfizer to raise awareness and educate the public on this disorder, DenekaDesignCo. was approached to create an infographic that provided information on the subject in a visually compelling way.

We wanted to push the envelope on this one. Going past the brightly colored, illustrated infographics that were everywhere at the time. To start, we wanted to go the opposite direction. What if we did something in grayscale? That idea evolved into adding one color, one striking color... red.

With the color palette set, it naturally pushed us to research Russian propaganda posters and Swiss poster designs, which at the core, are founded on the core design fundamentals of visual hierarchy, balance, composition, and contrast.

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