Althea Group - US

Althea Group Collateral

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We wanted to push the envelope on this one. Going past the brightly colored, illustrated infographics that were everywhere at the time. To start, we wanted to go the opposite direction. What if we did something in grayscale? That idea evolved into adding one color, one striking color... red.

With the color palette set, it naturally pushed us to research Russian propaganda posters and Swiss poster designs, which at the core, are founded on the core design fundamentals of visual hierarchy, balance, composition, and contrast.

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